𝘞𝘩𝘢𝘵 𝘥𝘰 𝘺𝘰𝘶 𝘯𝘰𝘵𝘪𝘤𝘦 𝘪𝘯 𝘦𝘢𝘤𝘩 𝘵𝘩𝘶𝘮𝘣𝘯𝘢𝘪𝘭?

Now looking at Mr.Beast thumbnails on his shorts-
They are vibrant.
A relatable FACE - him duh, he even visibly photshops himself into them.
Another person usually next to him.
With very simple to the point titles again.
Sometimes a $$$ amount but never really words
Both his shorts and long forms follow the same formula.